Meet Joe Spud, the richest twelve-year-old in the country, and he has a billion reasons to be happy. His dad, Len Spud, made his fortune inventing the revolutionary Bumfresh toilet paper. Joe lives in an opulent mansion with a personal cinema, a bowling alley, and even an orangutan butler. Despite having endless money and every material possession imaginable, Joe is profoundly unhappy. He has everything money can buy, except the one thing he truly wants: a friend. To escape his lonely, gilded cage, Joe leaves his snooty, exclusive school and enrolls in the local comprehensive, pretending to be an ordinary boy. There, he finally finds a potential friend in Bob, an overweight, kind-hearted kid who likes Joe for who he is, not for his billions. However, Joe’s secret identity is difficult to maintain, especially with his wildly eccentric father and a gold-digging model girlfriend named Sapphire Stone complicating matters. Joe soon learns a tough lesson: true friendship is priceless, and when money is involved, nothing is ever as it seems. This heartwarming and wonderfully funny fable explores the idea that the best things in life truly are free.
